卡西欧（Casio）如今已成为全球市场上知名的手表品牌, its success and recognition being mostly attributed to its G冲击 range introduced in the early 1980’s. At a time when watches were fragile timekeeping instruments, which rarely survived any rough treatment! The G冲击 distinguished itself from everything else by being the first unbreakable wristwatch. The only watch that no matter how many times it was dropped it would not break!
Having a multitude of functional features available and innovative high-tech materials with diverse properties enabled 卡西欧 to develop sub-ranges of the G冲击 model.To start with they basically stripped down the watch to its basic form, reengineered its components and ultimately put them back together by suspending the module inside the newly designed shock dispersing case, and having it only secured at key points, this would enable the mechanism to be held apart from any shocks. The outside case was covered in a tough rubber resin matched to the redesigned structure of the case and applied to absorb the main force of any impact, in efffect the shock deflector. After 2 years of development 卡西欧 triumphantly presented to the world its first G冲击.
Although nowadays we take innovations for granted, may even demand them and expect them to occur regularly, 卡西欧 literally 震惊 the world at tht time, through pure innovation in developing a concept of a triple 10 resistance watch - which the rest of us call a shock resistant watch. The G冲击 redefined the watch industry world-wide with the release of the first model, it was an innovative concept and an impressive watch that raised the bar higher for watch manufacturers than it had ever been before.